If you want to be realistic about your company, its strengths and weaknesses, ask the people who know. Your employees and your customers. You do yourself no favors by thinking only great thoughts about your company and its prospects. While you must be optimistic about the future, you need to be realistic about today and tomorrow. Survey your employees, or establish quality circles to get feedback on how to improve the quality of your product. Survey customers and ask them about their product needs and preferences. What do they see as your product's strengths and weaknesses. Are there other products that might also meet their needs that you should consider producing.
Getting realistic feedback helps you in several ways. It offers objective data and analysis. Feedback can involve the people who make your company successful: employees and customers. Good quality feedback increases your chance for success. Finally, realistic feedback can give you confidence in decision making because it's more fact based. Even though you make the decisions for your company, let realistic feedback help guide your thinking.
Tomorrow: Mentors. Visit amazon.com or area book stores for a copy of Business Success Secrets and use it as a guide in building your company. This is Don Kornblet.
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