This week we've looked at some steps to take to make sure that your company has a better chance to survive a recession or slow down. There's no question but that now is a good time to be careful. But being careful doesn't mean that you have to do less. In fact, a slow down can be the best time to do more. More promotions. More marketing. More assessments of your organization and personnel. And more financial management. While business owners need to be careful every day in managing their companies, there are added reasons to watch out during a slow down.
Some companies develop special plans for recessions or slow downs. They include actions and forecasts that are different than under normal circumstances. Is having a slow-down plan the right thing for your company? I'll let you decide. In the meantime, don't let a slow down slow you down as you continue to build value in your company. Be realistic, but keep your enthusiasm high.
Next week: Being realistic about your company. Visit amazon.com or area book stores for a copy of Business Success Secrets and use it as a guide in building your company. This is Don Kornblet.
.
|
